Bachelor of Arts in Communication Major in Advertising and Public Relations

Blends strategic brand communication, consumer
behavior research, campaign development, and public
relations tactics. Students master writing, creative
production, integrated marketing communications, and
crisis management across traditional and modern media
platforms.

Program Learning Outcomes

Formulate and execute strategic integrated
marketing and PR campaigns for varied audiences.
Produce compelling, creative advertising content
across visual, digital, and print media.
Apply social media analytics, market research,
and communication trends to strategy.
Maintain high ethical standards, social
responsibility, and cultural awareness in public
messaging.
Manage media relations, corporate
communications, and brand reputation effectively.

Who is this for / What it is designed for?

Creative strategists, persuasive storytellers, and brand
enthusiasts who desire to lead advertising agencies,
shape brand identities, manage public relations, and
drive impactful social messaging.