Bachelor of Science in Business Administration
major in Marketing Management
Teaches technical drawing, spatial planning, aesthetic
design, material specification, lighting, ergonomics, and
sustainable building codes to create functional, safe,
and beautiful indoor environments.
Program Learning Outcomes
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Conduct comprehensive market research and consumer behavior analysis.
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Formulate multi-channel marketing campaigns and
digital growth strategies. -
Manage brand equity, positioning, product
development, and pricing strategy. -
Utilize marketing analytics and data metrics to
optimize ROI. -
Maintain ethical marketing practices and
consumer rights protection.
Who is this for / What it is designed for?
Dynamic, innovative, and market-savvy individuals
eager to build brands, direct digital marketing
campaigns, and lead marketing departments.
Potential Work & Titles
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Marketing Manager / Director
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Brand Manager
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Digital Marketing / Content Strategist
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Market Research Analyst
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Product Marketing Specialist
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Sales & E-Commerce Manager
